Home Pricing Tips Real Estate | October 2025 Market Update

Home Pricing Strategy: What Sellers Should Know

If you plan to sell this fall, your home pricing strategy is the most important factor in how quickly and profitably your home sells.
According to the October 2025 Monthly Market Report, the number of homes for sale is higher than last year. In August, 20.3% of active listings had a price reduction.

At the same time, home price growth has slowed to around 3 to 4 percent year over year, down from more than 6 percent earlier in the year.
Buyers have more choices now, and overpriced homes are being skipped. Sellers who price correctly from day one are still winning strong offers, while others are forced to adjust.

Why Smart Pricing Wins in Today’s Market

The data makes one point clear. Homes listed at realistic prices sell faster and often with stronger terms.
A well-executed home pricing strategy attracts more qualified buyers and avoids costly delays.

Here are four ways to stay competitive:

• Set your list price at fair market value.

• Review comparable sales weekly, not monthly.

• Reevaluate your price if there are no offers within 21 days.

• Present your home beautifully online with clean photos and simple staging.

For expert advice, explore Realtor.com’s Seller Advice or review NAR’s Home Selling Resources.

How Sellers Can Stay Ahead This Fall

With inventory up and price growth cooling, the right home pricing strategy gives you an advantage.
Homes that look great and are priced right from the start capture attention faster and sell for more.

If you want a customized pricing analysis, visit my San Fernando Valley Market Updates or contact me for a personal review of your property.
Let’s make sure your pricing strategy positions your home to stand out in this evolving market.